Know Exactly What's Working on WhatsApp

BetaXLab tracks a comprehensive set of WhatsApp business metrics including Total Leads, Conversion Rate, Total Contacts, Average Delivery Rate, Total Conversations, Won Value (revenue from closed deals), Wallet Balance, and Average Response Time — all visible on a single real-time dashboard. You can also drill into campaign-level metrics (sent, delivered, read, replied), agent-level metrics (conversations handled, response time, resolution rate), and lead-level metrics (source, stage, deal value). Every metric updates automatically as activity happens on your WhatsApp number.

Delivery rate is the percentage of messages that were successfully delivered to the recipient's device, out of the total messages sent. For example, if you send 1,000 messages and 940 are delivered, your delivery rate is 94%. A message counts as "delivered" when WhatsApp confirms the double-tick on the recipient's phone. Undelivered messages are typically caused by invalid numbers, recipients who have blocked your number, or numbers no longer on WhatsApp. BetaXLab shows delivery rate per campaign and as an average across all campaigns, so you can identify and clean poor-quality contact lists.

Yes. BetaXLab's analytics dashboard breaks down performance by individual agent across your shared team inbox. For each agent, you can see total conversations handled, average first response time, average resolution time, conversations closed per day, and customer satisfaction indicators. This data helps managers identify top performers, coach agents who are slow to respond, and distribute workload more evenly across the team. Agent performance reports can be filtered by date range for weekly reviews, monthly reporting, or annual appraisals.

Yes. BetaXLab's CRM layer tracks Won Value — the total revenue attributed to deals that were closed through WhatsApp conversations. When a lead is marked as "Won" in the CRM pipeline and a deal value is assigned, BetaXLab aggregates this into your revenue analytics. You can see total revenue won per campaign, per agent, per time period, or per lead source. This gives you a clear picture of your WhatsApp ROI — exactly which campaigns, which agents, and which message sequences are generating the most revenue for your business.

Yes. Every report in BetaXLab — campaign reports, agent performance reports, lead reports, and conversation logs — can be exported to CSV with one click. The CSV export includes all raw data fields so your marketing team or data analyst can build custom pivot tables, charts, or combine WhatsApp data with data from other channels. You can set a custom date range before exporting so you get exactly the data window you need — whether that's yesterday's results or the last 12 months of performance.

BetaXLab's analytics dashboard updates in near real-time as events happen on your WhatsApp number. When a message is sent, the sent count increments immediately. When it is delivered, the delivery counter updates. When a contact replies, the reply counter updates. Live counters for active conversations, messages in queue, and wallet balance refresh continuously so you always have an up-to-the-minute picture of your WhatsApp activity. For broadcast campaigns, you can watch delivery and read rates climb in real time as the campaign propagates across your contact list.

Yes. All analytics reports in BetaXLab support custom date range filtering. You can select any start and end date to view performance for that specific window — a particular campaign period, a sales quarter, a month, or a single day. Pre-set quick filters for "Today", "This week", "This month", and "Last 30 days" are also available for common reporting needs. Date range filters apply across all metrics on the dashboard simultaneously, so your numbers always stay consistent.

BetaXLab supports CSV export from all analytics reports, which can be imported into Google Sheets or Excel for custom analysis and charting. For teams that want automated data sync, BetaXLab's webhook and API layer can push analytics data to Google Sheets via Zapier or Make (formerly Integromat). This means your marketing dashboards in Google Sheets can receive updated WhatsApp metrics automatically — delivery rates, conversation counts, lead status — without any manual export steps.

Delivery rate measures whether your message reached the recipient's device (shown by the double-tick on WhatsApp). Open rate — sometimes called "read rate" — measures whether the recipient actually opened and read the message (shown by the blue double-tick). A message can be delivered but not yet read. BetaXLab tracks both separately so you can distinguish between reach (delivery rate) and engagement (read/open rate). Industry benchmarks on WhatsApp are approximately 90–95% delivery rate and 70–80% read rate — significantly higher than email at 20% open rate.

BetaXLab tracks WhatsApp broadcast ROI through a combination of campaign analytics and CRM pipeline data. At the campaign level, you see how many messages were sent, delivered, read, and replied to — and what click-through rate your CTA buttons achieved. At the revenue level, leads generated from a broadcast campaign are tagged with their source, and when those leads close as "Won" deals in the CRM, BetaXLab attributes the revenue back to the originating campaign. Divide revenue won by campaign cost (template messaging fees + BetaXLab subscription at ₹2,799/month) to calculate your broadcast ROI directly from the dashboard.