Built on the Official Meta Business PlatformSimple, honest WhatsApp automation pricing.
Meta messaging charges are separate. 14-day free trial on Basic and Starter; no card required to start.
Plans and What Each Includes
Basic
Try WhatsApp CRM for free
BetaXLab platform fee
Best for: Individuals, solopreneurs, first-time users
Start Free Trial- 1 owner (+₹499/agent extra)
- 1 WhatsApp number
- 1,000 contacts
- 5,000 broadcast recipients/month
- Basic CRM (leads, deals, contacts)
- 5 custom fields
- Unlimited WhatsApp templates
- Basic analytics (30 days)
- Email support
- API access
Starter
Get on WhatsApp professionally
BetaXLab platform fee
Best for: Solo founders, micro-businesses, early-stage startups
Start Free Trial- 1 owner + 5 free seats (add more at ₹499/agent)
- 1 WhatsApp number
- 5,000 contacts
- 1,00,000 broadcast recipients/month
- 1 chatbot / automation flow
- Basic CRM (leads, deals, customers)
- 10 custom fields
- Workspace tag creation
- Retargeting & win-back automation
- Unlimited WhatsApp templates
- Basic analytics (30 days)
- Email support (48h SLA)
- API access
Growth
Scale your sales and support
BetaXLab platform fee
Best for: Growing SMBs, D2C brands, teams of 10–50
Book a Free Demo- Everything in Starter, plus:
- No markup fees — pay Meta rates directly
- 2 WhatsApp numbers
- 25,000 contacts
- 5,00,000 broadcast recipients/month
- 5 chatbots / automation flows
- AI Chatbot included — first 1,000 AI messages/month free
- Full CRM — pipelines, activities, deals
- 50 custom fields
- Unlimited WhatsApp templates
- Campaign personalization & scheduling
- Full webhooks support
- Advanced analytics (custom range, CSV export)
- Phone number masking for agents
- Priority chat support (12h SLA)
Enterprise
Enterprise-grade WhatsApp operations
BetaXLab platform fee
Best for: Mid-market, agencies, multi-brand businesses
Book a Free Demo- Everything in Growth, plus:
- No markup fees — pay Meta rates directly
- 5 WhatsApp numbers (multi-brand)
- 1,00,000 contacts
- Up to 30,00,000 broadcast recipients/month
- 50 max concurrent chats per agent
- Up to 20 chatbots & automation flows
- AI Chatbot + 1,000 free AI messages/month
- Full CRM with roles & permissions
- Up to 200 custom fields
- 5 sub-tenants / brand workspaces
- Campaign A/B testing
- Campaign approval workflows
- Full REST API access
- Phone number masking for agents
- Dedicated Customer Success Manager
- 99.9% SLA uptime guarantee
- Dedicated WhatsApp support + onboarding
- Custom contract available
Custom
Custom-built for large-scale operations
Tailored to your volume & needs
Best for: Large enterprises, multi-country teams, platform resellers
Book a Free Demo- Everything in Enterprise, plus:
- Up to 999 WhatsApp numbers
- Up to 10M contacts
- Up to 999 sub-tenants / brand workspaces
- Custom AI Chatbot usage & message limits
- Custom SLA & uptime guarantee
- Dedicated infrastructure (optional)
- Custom integrations & API extensions
- SSO / SAML authentication
- Advanced roles & permissions
- Custom data retention policies
- Priority 24/7 support with named CSM
- Onboarding & migration assistance
- Custom contract & invoicing
Growth
Scale your sales and support
BetaXLab platform fee
Best for: Growing SMBs, D2C brands, teams of 10–50
Book a Free Demo- Everything in Starter, plus:
- No markup fees — pay Meta rates directly
- 2 WhatsApp numbers
- 25,000 contacts
- 5,00,000 broadcast recipients/month
- 5 chatbots / automation flows
- AI Chatbot included — first 1,000 AI messages/month free
- Full CRM — pipelines, activities, deals
- 50 custom fields
- Unlimited WhatsApp templates
- Campaign personalization & scheduling
- Full webhooks support
- Advanced analytics (custom range, CSV export)
- Phone number masking for agents
- Priority chat support (12h SLA)
Starter
Get on WhatsApp professionally
BetaXLab platform fee
Best for: Solo founders, micro-businesses, early-stage startups
Start Free Trial- 1 owner + 5 free seats (add more at ₹499/agent)
- 1 WhatsApp number
- 5,000 contacts
- 1,00,000 broadcast recipients/month
- 1 chatbot / automation flow
- Basic CRM (leads, deals, customers)
- 10 custom fields
- Workspace tag creation
- Retargeting & win-back automation
- Unlimited WhatsApp templates
- Basic analytics (30 days)
- Email support (48h SLA)
- API access
Basic
Try WhatsApp CRM for free
BetaXLab platform fee
Best for: Individuals, solopreneurs, first-time users
Start Free Trial- 1 owner (+₹499/agent extra)
- 1 WhatsApp number
- 1,000 contacts
- 5,000 broadcast recipients/month
- Basic CRM (leads, deals, contacts)
- 5 custom fields
- Unlimited WhatsApp templates
- Basic analytics (30 days)
- Email support
- API access
Enterprise
Enterprise-grade WhatsApp operations
BetaXLab platform fee
Best for: Mid-market, agencies, multi-brand businesses
Book a Free Demo- Everything in Growth, plus:
- No markup fees — pay Meta rates directly
- 5 WhatsApp numbers (multi-brand)
- 1,00,000 contacts
- Up to 30,00,000 broadcast recipients/month
- 50 max concurrent chats per agent
- Up to 20 chatbots & automation flows
- AI Chatbot + 1,000 free AI messages/month
- Full CRM with roles & permissions
- Up to 200 custom fields
- 5 sub-tenants / brand workspaces
- Campaign A/B testing
- Campaign approval workflows
- Full REST API access
- Phone number masking for agents
- Dedicated Customer Success Manager
- 99.9% SLA uptime guarantee
- Dedicated WhatsApp support + onboarding
- Custom contract available
Custom
Custom-built for large-scale operations
Tailored to your volume & needs
Best for: Large enterprises, multi-country teams, platform resellers
Book a Free Demo- Everything in Enterprise, plus:
- Up to 999 WhatsApp numbers
- Up to 10M contacts
- Up to 999 sub-tenants / brand workspaces
- Custom AI Chatbot usage & message limits
- Custom SLA & uptime guarantee
- Dedicated infrastructure (optional)
- Custom integrations & API extensions
- SSO / SAML authentication
- Advanced roles & permissions
- Custom data retention policies
- Priority 24/7 support with named CSM
- Onboarding & migration assistance
- Custom contract & invoicing
WhatsApp/Meta messaging charges may apply separately based on usage.
WhatsApp Messaging Charges
Your BetaXLab plan covers the platform features. WhatsApp/Meta messaging charges are separate and depend on your WhatsApp usage.
BetaXLab Subscription
₹699 / ₹1,499 / ₹2,999 / ₹6,999 per month
Includes the BetaXLab platform and the features listed in your selected plan.
WhatsApp / Meta messaging charges
1,000 eligible service messages/month included/free*
Additional usage may be charged by Meta according to its current pricing.
*Meta pricing and eligibility rules apply.
Service Messages
Up to 1,000 service messages per month are included/free. After 1,000 service messages in a month, applicable Meta charges may apply based on Meta’s current pricing.
Example
- Your business sends/receives 750 eligible service messages in a month → no additional service-message charge.
- Your business crosses 1,000 eligible service messages → Meta’s applicable service-message pricing applies to messages beyond the included allowance, based on the current Meta pricing rules.
Meta may update WhatsApp pricing, categories, allowances, or rates. Applicable Meta charges are subject to Meta’s current pricing. View current WhatsApp pricing →
Need more? Add exactly what you need.
No forced upgrades. Add individual resources to your existing plan.
AI Chatbot add-ons apply on top of the 1,000 free AI messages/month included with Growth and Scale.
WhatsApp message costs — exactly what Meta charges. Nothing more.
Your wallet is deducted at official Meta India rates. Rates are per 24-hour conversation window (not per individual message). From 1 October 2026, the first 1,000 Service conversations per number per month are included/free — additional Service Message charges apply at Meta’s applicable rate after that.
| Conversation Type | Description | Rate per conversation (INR) |
|---|---|---|
| Marketing | Promotions, offers, announcements (business-initiated) | ₹0.8820 |
| Utility | Order updates, delivery alerts, transactional (business-initiated) | ₹0.1260 |
| Authentication | OTPs, verification codes (business-initiated) | ₹0.1180 |
| Authentication — International | OTPs sent to international numbers | ₹0.6520 |
| Service | User-initiated conversations within 24h window | Free up to 1,000/mo |
Source: Meta WhatsApp Business Platform pricing. Meta controls these rates and may change pricing, categories, allowances, or rates at any time — the current Meta pricing page is the source of truth.
Everything, side by side.
| Feature | Basic | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Team & Access | |||||
| Agents / users | 1 owner (+₹499/extra) | 1+5 free (+₹499/extra) | 1+5 free (+₹499/extra) | 1+5 free (+₹499/extra) | 1+5 free (+₹499/extra) |
| WhatsApp numbers | 1 | 1 | 2 | 5 | 999 |
| Sub-brand workspaces | — | — | — | 5 | 999 |
| Custom roles | — | — | 3 | 10 | 999 |
| Contacts & Messaging | |||||
| Contacts | 1,000 | 5,000 | 25,000 | 1,00,000 | 1,00,00,000 |
| Broadcast recipients/month | 5,000 | 1,00,000 | 5,00,000 | 30,00,000 | 5,00,00,000 |
| Inbox | |||||
| Max concurrent chats/agent | 5 | 10 | 20 | 50 | 999 |
| Saved replies / shortcuts | 5 | 10 | 50 | 200 | 999 |
| Inbox teams & routing | ✗ | ✗ | ✓ | ✓ | ✓ |
| Auto-assignment rules | ✗ | ✗ | ✓ | ✓ | ✓ |
| Automation & Bots | |||||
| Chatbot flows | — | 1 | 5 | 20 | 99 |
| Automation rules | — | 3 | 15 | 50 | 999 |
| AI Chatbot | — | — | 1,000 free msgs/mo | 1,000 free msgs/mo | Custom |
| CRM | |||||
| Leads, Deals, Contacts | Basic | Basic | Full | Full + Permissions | Full + Custom Roles |
| Custom fields | 5 | 10 | 50 | 200 | 999 |
| Saved segments | 1 | 3 | 15 | 50 | 999 |
| Workspace tag creation | ✗ | ✓ | ✓ | ✓ | ✓ |
| Campaigns | |||||
| Retargeting & win-back automation | ✗ | ✓ | ✓ | ✓ | ✓ |
| Template personalization | ✗ | ✗ | ✓ | ✓ | ✓ |
| Recurring scheduling | ✗ | ✗ | ✓ | ✓ | ✓ |
| A/B testing | ✗ | ✗ | ✗ | ✓ | ✓ |
| Approval workflow | ✗ | ✗ | ✗ | ✓ | ✓ |
| Workflow & Productivity | |||||
| Bookable services | ✗ | ✗ | ✓ | ✓ | ✓ |
| Task / project boards | — | 1 | 5 | 20 | 999 |
| Knowledge base docs | 5 | 10 | 50 | 200 | 9,999 |
| Resource library items | 10 | 20 | 100 | 500 | 9,999 |
| WhatsApp catalog products | 10 | 20 | 200 | 999 | 9,999 |
| Integrations | |||||
| Connected integrations | 1 | 1 | 3 | 10 | 999 |
| Webhooks | ✗ | Outgoing only | ✓ | ✓ | ✓ + Custom |
| Full REST API | ✗ | ✗ | ✗ | ✓ | ✓ + Extensions |
| SSO / SAML | ✗ | ✗ | ✗ | ✗ | ✓ |
| Analytics | |||||
| Dashboard | Basic (30d) | Basic (30d) | Advanced | BI-grade | BI-grade |
| CSV export | ✗ | ✗ | ✓ | ✓ | ✓ |
| Security & Privacy | |||||
| Phone number masking | ✗ | ✗ | ✓ | ✓ | ✓ |
| Support | |||||
| Type | Email 48h | Priority chat 12h | Dedicated WhatsApp + CSM | 24/7 named CSM + phone | |
| SLA / uptime | — | — | — | 99.9% | Custom SLA |
| Billing | |||||
| Free trial | 14 days | 14 days | — | Custom demo | Custom demo |
| Contract | — | — | — | — | Custom contract |
Your BetaXLab Cost
Choose your BetaXLab subscription based on the features and usage limits your business needs.
Meta WhatsApp Charges
Any applicable Meta WhatsApp messaging charges based on your usage.
Comparing options before you commit? Read our affordable WhatsApp CRM pricing guide.
Frequently asked questions
No — WhatsApp message costs (charged by Meta) are separate and billed from your wallet balance at official Meta rates. Your wallet auto-recharges when it runs low (you set the threshold).
No. BetaXLab subscription charges cover the BetaXLab platform. WhatsApp/Meta messaging charges are separate and depend on applicable Meta pricing and usage.
Up to 1,000 eligible service messages per month are included/free. Once the applicable monthly allowance is exceeded, Meta's current service-message pricing may apply.
Messaging charges depend on the message type, applicable Meta pricing rules, and your usage. BetaXLab subscription pricing and Meta messaging charges should be treated separately.
Yes. Meta controls WhatsApp messaging pricing and may change pricing, categories, allowances, or applicable rates. The latest Meta pricing rules apply.
You'll get a warning at 80% usage. You can purchase add-ons (for example, an extra 5,000 contacts for ₹499/month) without upgrading your plan, or upgrade your plan for a full limit increase.
Yes. Additional agent seats are ₹499 per agent per month. Your included seat allowance depends on the plan: Basic includes one owner; Starter and higher plans include one owner plus five seats.
Yes — unused wallet balance is refundable at any time. Subscription fees are non-refundable after the billing cycle starts, but you can cancel anytime to stop the next renewal.
Yes. Upgrades are prorated — you pay only for the remaining days at the new plan rate. Downgrades take effect at the next billing cycle.
UPI, Net Banking, Credit/Debit Cards, and EMI via Razorpay. All transactions are in INR. Monthly and yearly plan prices shown here are inclusive of 18% GST — the amount charged is exactly the price shown, no tax added at checkout.
Basic and Starter plans include a 14-day free trial with no credit card required. The published plan data does not list a trial for Growth; Scale and Enterprise use a sales-led demo or custom arrangement.
Basic (₹699/mo) includes one owner, one WhatsApp number, 1,000 contacts, and 5,000 broadcast recipients/month. Starter (₹1499/mo) includes one owner plus five seats, one WhatsApp number, 5,000 contacts, 1,00,000 broadcast recipients/month, and one rule-based chatbot or automation flow. Neither plan lists AI Chatbot messages as included.
Start free. No credit card needed.
14-day free trial on Basic and Starter. Cancel anytime.
Choose a plan based on the team size and messaging workflow you need.