Simple, honest pricing.
No hidden fees. 14-day free trial on Basic & Starter — no credit card required.
Basic
Try WhatsApp CRM for free
Best for: Individuals, solopreneurs, first-time users
Start free trial- 1 owner + 5 free seats (+₹499/agent beyond)
- 1 WhatsApp number
- 1,000 contacts
- 5 broadcast campaigns/month
- 300 inbox conversations/month
- Basic CRM (leads, deals, contacts)
- 5 custom fields
- 5 WhatsApp templates
- Basic analytics (30 days)
- Email support
- API access
Starter
Get on WhatsApp professionally
Best for: Solo founders, micro-businesses, early-stage startups
Start 14-day free trial- 1 owner + 5 free seats (add more at ₹499/agent)
- 1 WhatsApp number
- 5,000 contacts
- 15 broadcast campaigns/month
- 1,000 inbox conversations/month
- 1 chatbot / automation flow
- 500 automation triggers/month
- Basic CRM (leads, deals, customers)
- 10 custom fields
- 10 WhatsApp templates
- Zapier / Make integration
- Shopify / WooCommerce integration
- Basic analytics (30 days)
- Email support (48h SLA)
- API access
Growth
Scale your sales and support
Best for: Growing SMBs, D2C brands, teams of 10–50
Get started- Everything in Starter, plus:
- No markup fees — pay Meta rates directly
- 2 WhatsApp numbers
- 25,000 contacts
- 30 broadcast campaigns/month
- 5,000 inbox conversations/month
- 5 chatbots / automation flows
- 3,000 automation triggers/month
- Full CRM — pipelines, activities, deals
- 50 custom fields
- 200 WhatsApp templates
- Campaign personalization & scheduling
- Zapier, Shopify, WooCommerce + full webhooks
- Advanced analytics (custom range, CSV export)
- Priority chat support (12h SLA)
Scale
Enterprise-grade WhatsApp operations
Best for: Mid-market, agencies, multi-brand businesses
Contact Sales- Everything in Growth, plus:
- No markup fees — pay Meta rates directly
- 5 WhatsApp numbers (multi-brand)
- 1,00,000 contacts
- Up to 500 campaigns/month
- Up to 50,000 inbox conversations/month
- 50 max concurrent chats per agent
- Up to 20 chatbots & automation flows
- Up to 1,00,000 automation triggers/month
- Full CRM with roles & permissions
- Up to 200 custom fields
- 5 sub-tenants / brand workspaces
- Campaign A/B testing
- Campaign approval workflows
- Full REST API access
- Dedicated Customer Success Manager
- 99.9% SLA uptime guarantee
- Dedicated WhatsApp support + onboarding
- Custom contract available
Enterprise
Custom-built for large-scale operations
Tailored to your volume & needs
Best for: Large enterprises, multi-country teams, platform resellers
Contact Sales- Everything in Scale, plus:
- Up to 999 WhatsApp numbers
- Up to 10M contacts
- Up to 999 sub-tenants / brand workspaces
- Custom SLA & uptime guarantee
- Dedicated infrastructure (optional)
- Custom integrations & API extensions
- SSO / SAML authentication
- Advanced roles & permissions
- Custom data retention policies
- Priority 24/7 support with named CSM
- Onboarding & migration assistance
- Custom contract & invoicing
Growth
Scale your sales and support
Best for: Growing SMBs, D2C brands, teams of 10–50
Get started- Everything in Starter, plus:
- No markup fees — pay Meta rates directly
- 2 WhatsApp numbers
- 25,000 contacts
- 30 broadcast campaigns/month
- 5,000 inbox conversations/month
- 5 chatbots / automation flows
- 3,000 automation triggers/month
- Full CRM — pipelines, activities, deals
- 50 custom fields
- 200 WhatsApp templates
- Campaign personalization & scheduling
- Zapier, Shopify, WooCommerce + full webhooks
- Advanced analytics (custom range, CSV export)
- Priority chat support (12h SLA)
Starter
Get on WhatsApp professionally
Best for: Solo founders, micro-businesses, early-stage startups
Start 14-day free trial- 1 owner + 5 free seats (add more at ₹499/agent)
- 1 WhatsApp number
- 5,000 contacts
- 15 broadcast campaigns/month
- 1,000 inbox conversations/month
- 1 chatbot / automation flow
- 500 automation triggers/month
- Basic CRM (leads, deals, customers)
- 10 custom fields
- 10 WhatsApp templates
- Zapier / Make integration
- Shopify / WooCommerce integration
- Basic analytics (30 days)
- Email support (48h SLA)
- API access
Basic
Try WhatsApp CRM for free
Best for: Individuals, solopreneurs, first-time users
Start free trial- 1 owner + 5 free seats (+₹499/agent beyond)
- 1 WhatsApp number
- 1,000 contacts
- 5 broadcast campaigns/month
- 300 inbox conversations/month
- Basic CRM (leads, deals, contacts)
- 5 custom fields
- 5 WhatsApp templates
- Basic analytics (30 days)
- Email support
- API access
Scale
Enterprise-grade WhatsApp operations
Best for: Mid-market, agencies, multi-brand businesses
Contact Sales- Everything in Growth, plus:
- No markup fees — pay Meta rates directly
- 5 WhatsApp numbers (multi-brand)
- 1,00,000 contacts
- Up to 500 campaigns/month
- Up to 50,000 inbox conversations/month
- 50 max concurrent chats per agent
- Up to 20 chatbots & automation flows
- Up to 1,00,000 automation triggers/month
- Full CRM with roles & permissions
- Up to 200 custom fields
- 5 sub-tenants / brand workspaces
- Campaign A/B testing
- Campaign approval workflows
- Full REST API access
- Dedicated Customer Success Manager
- 99.9% SLA uptime guarantee
- Dedicated WhatsApp support + onboarding
- Custom contract available
Enterprise
Custom-built for large-scale operations
Tailored to your volume & needs
Best for: Large enterprises, multi-country teams, platform resellers
Contact Sales- Everything in Scale, plus:
- Up to 999 WhatsApp numbers
- Up to 10M contacts
- Up to 999 sub-tenants / brand workspaces
- Custom SLA & uptime guarantee
- Dedicated infrastructure (optional)
- Custom integrations & API extensions
- SSO / SAML authentication
- Advanced roles & permissions
- Custom data retention policies
- Priority 24/7 support with named CSM
- Onboarding & migration assistance
- Custom contract & invoicing
Need more? Add exactly what you need.
No forced upgrades. Add individual resources to your existing plan.
Scale plan includes everything unlimited — add-ons not needed.
WhatsApp message costs — exactly what Meta charges. Nothing more.
Your wallet is deducted at official Meta India rates. Rates are per 24-hour conversation window (not per individual message).
| Conversation Type | Description | Rate per conversation (INR) |
|---|---|---|
| Marketing | Promotions, offers, announcements (business-initiated) | ₹0.8820 |
| Utility | Order updates, delivery alerts, transactional (business-initiated) | ₹0.1260 |
| Authentication | OTPs, verification codes (business-initiated) | ₹0.1180 |
| Authentication — International | OTPs sent to international numbers | ₹0.6520 |
| Service | User-initiated conversations within 24h window | FREE |
Source: Meta WhatsApp Business Platform pricing — effective Nov 2024.
Everything, side by side.
| Feature | Basic | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Team & Access | |||||
| Agents / users | 1+5 free (+₹499/extra) | 1+5 free (+₹499/extra) | 1+5 free (+₹499/extra) | 1+5 free (+₹499/extra) | 1+5 free (+₹499/extra) |
| WhatsApp numbers | 1 | 1 | 2 | 5 | 999 |
| Sub-brand workspaces | — | — | — | 5 | 999 |
| Contacts & Messaging | |||||
| Contacts | 1,000 | 5,000 | 25,000 | 1,00,000 | 1,00,00,000 |
| Broadcast campaigns/month | 5 | 15 | 30 | 500 | 9,999 |
| Inbox | |||||
| Shared inbox conversations/mo | 300 | 1,000 | 5,000 | 50,000 | 10,00,000 |
| Max concurrent chats/agent | 5 | 10 | 20 | 50 | 999 |
| Automation & Bots | |||||
| Chatbot flows | — | 1 | 5 | 20 | 99 |
| Automation triggers/mo | — | 500 | 3,000 | 1,00,000 | 1,00,00,000 |
| CRM | |||||
| Leads, Deals, Contacts | Basic | Basic | Full | Full + Permissions | Full + Custom Roles |
| Custom fields | 5 | 10 | 50 | 200 | 999 |
| Campaigns | |||||
| Template personalization | ✗ | ✗ | ✓ | ✓ | ✓ |
| Recurring scheduling | ✗ | ✗ | ✓ | ✓ | ✓ |
| A/B testing | ✗ | ✗ | ✗ | ✓ | ✓ |
| Approval workflow | ✗ | ✗ | ✗ | ✓ | ✓ |
| Integrations | |||||
| Webhooks | ✗ | Outgoing only | ✓ | ✓ | ✓ + Custom |
| Zapier / Make | ✗ | ✓ | ✓ | ✓ | ✓ |
| Shopify / WooCommerce | ✗ | ✓ | ✓ | ✓ | ✓ |
| Full REST API | ✗ | ✗ | ✗ | ✓ | ✓ + Extensions |
| SSO / SAML | ✗ | ✗ | ✗ | ✗ | ✓ |
| Analytics | |||||
| Dashboard | Basic (30d) | Basic (30d) | Advanced | BI-grade | BI-grade |
| CSV export | ✗ | ✗ | ✓ | ✓ | ✓ |
| Support | |||||
| Type | Email 48h | Priority chat 12h | Dedicated WhatsApp + CSM | 24/7 named CSM + phone | |
| SLA / uptime | — | — | — | 99.9% | Custom SLA |
| Billing | |||||
| Free trial | 14 days | 14 days | — | Custom demo | Custom demo |
| Contract | — | — | — | — | Custom contract |
Frequently asked questions
No — WhatsApp message costs (charged by Meta) are separate and billed from your wallet balance at official Meta rates. Your wallet auto-recharges when it runs low (you set the threshold).
You'll get a warning at 80% usage. You can purchase add-ons (e.g., extra 10,000 contacts for ₹499/mo) without upgrading your plan, or upgrade your plan for a full limit increase.
Yes. Extra agents are ₹499/agent/month on any plan (unlimited add-ons allowed).
Yes — unused wallet balance is refundable at any time. Subscription fees are non-refundable after the billing cycle starts, but you can cancel anytime to stop the next renewal.
Yes. Upgrades are prorated — you pay only for the remaining days at the new plan rate. Downgrades take effect at the next billing cycle.
UPI, Net Banking, Credit/Debit Cards, and EMI via Razorpay. All transactions are in INR.
Basic and Starter plans include a 14-day free trial — no credit card required. Full feature access during the trial. Growth plan customers can get started immediately. Scale plan customers get a personalized demo and custom trial period.
Both plans include 1 owner + 5 free team seats. Basic (₹599/mo) is our entry-level plan — 1,000 contacts, 2 campaigns/month, great for individuals testing the waters. Starter (₹1299/mo) steps up to 5,000 contacts and 5 campaigns/month — ideal for small teams ready to get serious about WhatsApp.
Start free. No credit card needed.
14-day free trial on Basic and Starter. Cancel anytime.
Join 1,000+ Indian businesses already on the platform.