Turn WhatsApp into Your Best-Performing Sales Channel

When a customer adds items to their cart on your Shopify or WooCommerce store but does not complete checkout, BetaXLab automatically detects the event via a webhook trigger. It then sends a personalised WhatsApp message to the customer — within 1 hour, 24 hours, and 72 hours — with the exact product name, product image, and a deep link back to their cart. The message is personalised with the customer's first name and the specific items they left behind. With a 98% open rate on WhatsApp, these recovery messages are seen immediately. Brands using BetaXLab's abandoned cart automation recover on average 45% of otherwise lost carts.

Yes. BetaXLab has a native Shopify integration that connects your store in under 2 minutes. Install the BetaXLab plugin from the Shopify App Store, authenticate your WhatsApp Business API number, and every store event — cart abandonment, order placement, payment confirmation, shipment, delivery, and review request — is automatically mapped to a WhatsApp automation flow. No custom code, no developer required. All order data, product details, and customer information flow directly from Shopify into your BetaXLab dashboard.

Yes — and this is one of the highest-ROI automations for Indian D2C brands. When a customer places a Cash on Delivery order, BetaXLab automatically sends a WhatsApp message asking them to confirm the order with a single tap. Customers who confirm receive their order confirmation; those who don't are removed from the fulfilment queue, dramatically reducing Return to Origin (RTO) rates. Brands using COD verification via BetaXLab report a 40% reduction in RTO within the first month, saving significant reverse logistics costs.

BetaXLab customers see an average abandoned cart recovery rate of 45% via WhatsApp, compared to 8% via email and 12% via SMS. The key reasons are simple: WhatsApp messages are delivered to the primary inbox with no spam filter, they are read within minutes of receipt (median read time under 5 minutes), and the interactive buttons allow the customer to return to their cart with a single tap. A well-timed 3-message recovery sequence — at 1 hour, 24 hours, and 72 hours — with a small discount in the final message typically delivers the best results.

BetaXLab listens to your Shopify or WooCommerce webhook events for order status changes. When an order is marked as shipped, out for delivery, or delivered, BetaXLab automatically fires the corresponding WhatsApp message to the customer — with the tracking number, courier name, and estimated delivery date populated from your order data. You configure these messages once using Meta-approved message templates, and they fire automatically for every order thereafter. No manual intervention, no missed updates.

Yes. BetaXLab triggers an automated review collection message 24–48 hours after an order is marked as delivered. The message thanks the customer for their purchase and includes a one-tap link to leave a Google review or a product review on your store. Because the message arrives on WhatsApp — which the customer already checks constantly — review collection rates are significantly higher than email-based review requests. Many BetaXLab customers see a 3× increase in review volume within the first 30 days of enabling this automation.

Yes, fully. BetaXLab uses the official WhatsApp Business API and operates as an official Meta Business Partner. All messages are sent using Meta-approved message templates. Customers must have opted in to receive WhatsApp messages from your business before any automated message is sent. BetaXLab enforces opt-in collection, tracks consent per contact, and honours opt-out requests instantly. All transactional messages (order confirmations, shipment updates) are classified correctly under Meta's utility category, and promotional messages (upsell, reorder) are classified under the marketing category with appropriate consent requirements.

After a customer completes a purchase, BetaXLab can automatically trigger an upsell or cross-sell sequence. You configure these in the BetaXLab automation builder: choose the trigger (order completed), set a delay (e.g. 3 days after delivery), and design the WhatsApp message with a related product recommendation, image, price, and a 1-click buy button. You can create multiple upsell flows segmented by product category, average order value, or customer tag. BetaXLab's analytics show you exactly how many upsell conversions each flow drives, so you can optimise for maximum revenue.

Yes. BetaXLab provides a WooCommerce plugin that installs in under 5 minutes and connects your WordPress store to your WhatsApp Business number. All the same automations available for Shopify — abandoned cart recovery, order confirmation, COD verification, shipment updates, review collection, upsell sequences, and reorder reminders — are fully supported for WooCommerce stores. The plugin uses WooCommerce webhooks to trigger real-time events and passes product data, order details, and customer information into your BetaXLab automation flows.

Broadcast campaigns are one-to-many messages you manually create and send (or schedule) to a list of opted-in contacts — for example, a Diwali sale announcement or a flash offer. E-commerce automation flows are event-triggered, one-to-one messages that fire automatically in response to a specific customer action in your store — for example, an abandoned cart, a placed order, or a completed delivery. Both use WhatsApp Business API and Meta-approved templates. The key difference is trigger: broadcast is you initiating a campaign to many; automation is your store event triggering a personalised message to one customer in real time.