Drip Campaigns

Follow Up With Every Lead — Automatically, on the Right Day

Set a WhatsApp drip sequence once. It follows up on Day 1, Day 3, Day 7, and beyond — so no lead goes cold, ever again. Trigger by action, personalise by data, stop on reply.

Trigger-based sequencesDay-based follow-upsPersonalised messagesAuto-stop on reply
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35%

Cart Recovery

More Conversions

100%

Sequence Completion

0

Manual Follow-ups

BetaXLab

Drip Sequence Active

DAY 1

Hi Rahul, did you get a chance to check our demo? 👋

DAY 3

Here's what 3 businesses achieved with BetaXLab... 📈

DAY 7 — LAST CHANCE

Last chance — your free trial ends in 2 days ⏰
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35%

Cart Recovery Rate

More Conversions

0

Manual Follow-ups

100%

Delivery on Schedule

What is it?

What is a WhatsApp Drip Campaign?

A WhatsApp drip campaign is a sequence of pre-scheduled messages that are sent automatically based on time or customer actions. Unlike a one-time broadcast that goes to everyone at once, a drip campaign is personal — it starts the moment an individual lead takes a specific action, like signing up, abandoning a cart, or requesting a demo.

The magic of drip campaigns is in the timing. A Day 1 message catches a lead while they're still warm. A Day 3 case study builds trust. A Day 7 discount offer creates urgency. Together, they replace the human task of remembering to follow up — and they do it more consistently than any sales team.

BetaXLab drip campaigns run on the official WhatsApp Business API, meaning your messages land in the main inbox — not spam. Use them for lead nurturing, cart recovery, post-purchase onboarding, and re-engagement campaigns. Set them once, and let them work 24/7 without any manual effort.

WhatsApp drip campaign automation flows — BetaXLab
Features

Everything You Need to Run Drip Campaigns on WhatsApp

From trigger to conversion — BetaXLab handles every step of your drip sequence automatically.

Trigger-Based Start

Launch sequences automatically on signup, cart abandon, demo request, form submit, or any webhook event. The drip begins the moment the trigger fires — no manual action needed.

  • Cart abandon triggers a recovery sequence instantly
  • Form submit starts a lead nurture sequence
  • Webhook from any tool fires the drip
  • Multiple triggers supported per sequence

Day-Based Follow-ups

Schedule messages at Day 1, Day 3, Day 7, Day 14, and Day 30 — with full control over timing within each day. Reach leads at exactly the right moment in their consideration journey.

  • Set send time per message (e.g. 10 AM)
  • Delay in hours, days, or weeks
  • Up to 30 steps in a single sequence
  • Custom delay between every step

Smart Stop

The sequence auto-pauses when a lead replies, clicks a CTA button, or converts. No awkward follow-up messages after a sale — smart stop rules keep every conversation contextually relevant.

  • Auto-pause on any reply from the lead
  • Pause on CTA button click or purchase
  • Manual override to resume at any step
  • Conversion event triggers stop immediately

Personalisation Variables

Use first name, product name, price, city, and any custom field in every message. Personalised drip messages convert at 3× the rate of generic follow-ups because they feel human, not automated.

  • {{first_name}} in every message automatically
  • Product name, price, and SKU variables
  • Custom field variables from your CRM
  • Fallback values when data is missing

Rich Media in Drips

Send images, PDFs, product catalogues, videos, and interactive CTA buttons inside your drip messages. A Day 3 case study PDF or a Day 7 discount image drives far more engagement than plain text.

  • Product images in cart recovery messages
  • PDF brochures and case studies
  • Video testimonials in nurture sequences
  • CTA buttons with direct payment or booking links

Performance Tracking

See delivered, read, replied, and converted rates per step of every sequence. Know exactly which message in your 7-day funnel is causing drop-off — and fix it with real data.

  • Per-step open rate and reply rate
  • Conversion tracking from drip to purchase
  • Drop-off analysis per sequence step
  • Compare performance across sequences
How It Works

Set Up Your Drip Campaign in 4 Steps

No code. No developers. Your first drip sequence can be live within the hour.

01

Choose a Trigger

Select what fires the sequence — cart abandonment, form submission, demo request, or a webhook event from your CRM or Shopify store.

02

Build the Sequence

Add messages for Day 1, Day 3, Day 7, and beyond. Set the content, media, CTA buttons, and exact delay for each step.

03

Set Smart-Stop Rules

Configure when the sequence pauses — on any reply, on a specific button click, or on a purchase event. Keep every conversation relevant.

04

Launch and Track

Activate the sequence and watch real-time data appear in the dashboard — per-step open rate, reply rate, and conversion at each stage.

Use Cases

Drip Campaign Playbooks for Every Business

From lead nurturing to cart recovery — proven sequences you can deploy in minutes.

🌱

Lead Nurturing

  • Day 1: Introduction + value prop
  • Day 3: Case study PDF
  • Day 7: Discount offer CTA
  • Day 14: "Still interested?" check-in
🛒

Cart Recovery

  • 30 min: Product image + "You left something"
  • 24 hr: Social proof + urgency
  • 3 day: Final offer + discount code
  • Auto-stop on purchase
🎉

Post-Purchase Onboarding

  • Day 0: Welcome + getting started
  • Day 2: Setup guide PDF
  • Day 5: Check-in — any questions?
  • Day 10: Leave a review CTA
🔄

Re-engagement

  • Day 30 silent: "We miss you" message
  • Day 60: Exclusive discount offer
  • Day 90: Product update + CTA
  • Auto-stop on any reply or click
Comparison

Manual Follow-up vs Drip Automation

The data is clear — automated drips outperform manual follow-up on every dimension.

AspectManual Follow-upDrip Automation
Follow-up consistencyInconsistent — humans forgetGuaranteed — every lead gets the sequence
Timing accuracyWhenever someone remembersPrecise — Day 1, 3, 7 on schedule
PersonalisationGeneric — same message for allDynamic — name, product, price per lead
ScaleLimited by team sizeInfinite — one setup, any volume
Cost per follow-upHigh — agent time per messageNear-zero — automated after setup
Conversion rate2–5% — inconsistent outreach15–35% — timed, relevant messaging
Example Sequence

A 7-Day Lead Nurture Drip Sequence

Here's how a typical SaaS or service business nurtures leads from first touch to conversion.

0
Day 0Trigger fires

Hi {{first_name}}, thanks for your interest in BetaXLab! Here's a quick look at how we can help your business grow on WhatsApp.

1
Day 1Introduction

{{first_name}}, did you get a chance to check our platform? Most businesses see their first automated lead within 48 hours.

3
Day 3Social proof

See how Acme Edu recovered 35% of lost leads using BetaXLab drip campaigns. [Download Case Study PDF]

5
Day 5Feature highlight

{{first_name}}, BetaXLab's smart inbox means your whole team can reply from one WhatsApp number. Want a 15-min demo?

7
Day 7Urgency + offer

Last chance — your 14-day free trial offer expires tomorrow. Start today and get 1 month free on your first plan. [Claim Offer]

Set It Once. Follow Up Forever.

Stop losing leads to missed follow-ups. BetaXLab drip campaigns run automatically — Day 1, Day 3, Day 7 and beyond — so every lead gets the nurture they deserve, without any manual work from your team.

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FAQs

Frequently Asked Questions

Everything you need to know about WhatsApp drip campaigns.

Q

What is a WhatsApp drip campaign?

A WhatsApp drip campaign is a pre-scheduled sequence of WhatsApp messages that are sent automatically over a period of days or weeks. For example, a 7-day lead nurture drip might send an introduction on Day 1, a case study on Day 3, and a discount offer on Day 7 — all triggered once when a lead signs up, without any manual follow-up required.

Q

How is a drip campaign different from a broadcast?

A broadcast is a one-time message sent to many contacts simultaneously. A drip campaign is a sequence of messages sent to individual contacts at timed intervals based on when they entered the sequence. Broadcasts are great for announcements; drip campaigns are designed for nurturing — they build trust over time with relevant, contextual messages rather than a single mass send.

Q

Can I trigger a drip sequence based on customer actions?

Yes. BetaXLab supports trigger-based drip sequences that start automatically when a customer takes a specific action — such as submitting a form, abandoning a cart, requesting a demo, clicking a CTA button, or triggering a webhook from your CRM, Shopify, or any third-party tool.

Q

What happens when a lead replies during a drip sequence?

BetaXLab's Smart Stop feature automatically pauses the drip sequence when a lead replies. This prevents awkward follow-up messages after a conversation has already started. You can also configure smart stop to pause on specific CTA button clicks or purchase events — ensuring no lead receives irrelevant automated messages after converting.

Q

Can I include images and buttons in drip messages?

Yes. Every step in a BetaXLab drip sequence can include images, PDFs, videos, audio files, and interactive CTA buttons. You can send a product image in your cart recovery Day 1 message, a case study PDF on Day 3, and a CTA button linking directly to a checkout page on Day 7.

Q

How many messages can I include in one drip sequence?

BetaXLab supports up to 30 messages per drip sequence, with custom delays between each step ranging from minutes to weeks. Most businesses find a 5–10 step sequence covers the full nurture journey from first contact to conversion.

Q

Can I use drip campaigns for cart recovery?

Absolutely. Cart recovery drip campaigns are one of the most effective use cases. A typical flow sends the first message 30 minutes after cart abandon, a second at 24 hours, and a third at 3 days with a discount offer. BetaXLab auto-stops the sequence the moment the customer completes the purchase.

Q

How do I measure the performance of a drip campaign?

BetaXLab's analytics dashboard shows per-step delivery rate, read rate, reply rate, and conversion rate for every drip sequence. You can see exactly which step in the sequence has the highest drop-off and optimise your message content and timing accordingly.

Q

Can drip campaigns work with my Shopify store?

Yes. BetaXLab integrates directly with Shopify via webhook. When a customer abandons a cart, BetaXLab automatically receives the event and fires the cart recovery drip sequence — populated with the customer name, product image, product name, and cart value from Shopify.

Q

How much do drip campaigns cost?

Drip campaigns are included in all BetaXLab plans. Plans start at ₹599/month, which includes drip sequences, triggers, and performance tracking. WhatsApp Business API conversation charges apply separately per Meta's pricing. Contact us on WhatsApp to find the right plan for your message volume.

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Ready to Never Miss a Follow-up Again?

BetaXLab drip campaigns follow up with every lead on Day 1, Day 3, Day 7 and beyond — automatically, personally, and with zero manual effort from your team.

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