WhatsApp CRM

Track Every Lead. Close More Deals. Never Follow Up Manually Again.

A CRM built natively for WhatsApp — lead stages, deal pipelines, full conversation history, and automated follow-ups. No switching between apps, no manual data entry.

Lead pipelineAuto follow-ups360° contact viewDeal stages
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Pipeline

Faster pipeline speed

360° View

Full Contact History

Messages · Notes · Stage

Auto Follow-up

0 Follow-ups Missed

Day 1 · Day 3 · Day 7

History

100%

All convos logged

BetaXLab CRM

● Live pipeline

Ravi Sharma

Hot Lead

Interested in Growth plan

Priya Mehta

Qualified

Sent proposal, awaiting reply

Amit Joshi

Demo Booked

Demo at 3 PM tomorrow

Faster Pipeline

vs manual sales tracking

360°

Customer View

full conversation history

100%

History Logged

every message captured

0

Follow-ups Missed

automated sequences fire

What is it?

What is a WhatsApp CRM?

A WhatsApp CRM is a customer relationship management platform built natively around WhatsApp conversations. Every inbound message from a new contact is automatically captured as a lead, their full conversation thread is logged, and the chatbot qualifies their intent — so your sales team has complete context before they even say hello.

Traditional CRMs were designed for email and phone calls. They require agents to manually paste in WhatsApp messages, update fields after each conversation, and remember to follow up. The result is patchy data, dropped leads, and hours of admin work per agent per week.

BetaXLab's WhatsApp CRM eliminates all of that. The moment a lead messages your WhatsApp number, they are added to the pipeline, the chatbot qualifies their budget and interest, and the follow-up sequence starts automatically. Your team focuses on deals — not admin. With a 360° contact view, visual Kanban pipeline, and auto follow-up sequences triggered by deal stage, your sales process becomes consistent, measurable, and scalable.

Shared Team Inbox WhatsApp AI Chatbot Broadcast Campaign CRM Integration
BetaXLab WhatsApp CRM — lead pipeline and conversation history
CRM Features

Everything You Need to Close More Deals on WhatsApp

Six CRM modules purpose-built for WhatsApp sales teams — from pipeline to follow-up to integration.

Lead Pipeline

Visual Kanban board showing every deal at a glance. Stages: New → Contacted → Qualified → Demo Booked → Proposal Sent → Won. Drag a card to move the lead — the CRM logs the stage change, timestamps it, and triggers the right follow-up sequence automatically.

  • Fully customisable pipeline stages for your sales process
  • Filter by agent, stage, tag, or date range instantly
  • Stage change triggers automated WhatsApp follow-up
  • Manager dashboard with conversion rates per stage

Full Conversation History

Every WhatsApp message — text, image, document, voice note — is logged against the contact record permanently. Any agent can open a contact and see every interaction from first message to last, without needing to check their WhatsApp. No context is ever lost, even when agents change.

  • All inbound and outbound messages logged automatically
  • Images, PDFs, and voice notes stored with the contact
  • Searchable by keyword, date, or agent across all contacts
  • Full audit trail for compliance and quality review

Custom Fields

Add any data point you need to a contact record — Budget, Timeline, Location, Product Interest, Lead Source, or any custom field. Custom fields are captured automatically when the chatbot qualifies a lead via button taps, list selections, or free text. No manual typing required.

  • Unlimited custom text, number, and dropdown fields
  • Chatbot auto-fills fields from button and list responses
  • Filter and segment contacts by any custom field value
  • Export to CSV or push to external CRM via webhook

Auto Follow-up Sequences

Set up triggered follow-up sequences for every pipeline stage. When a lead enters "Demo Booked", Day 1 sends a confirmation, Day 3 a reminder, and Day 7 a re-engagement message — all on WhatsApp, all personalised with the contact's name and details. Zero manual effort per lead.

  • Day 1, Day 3, Day 7 sequences per pipeline stage
  • Personalised with first name, company, and custom fields
  • Sequence pauses automatically when lead replies
  • Re-engagement flows for cold leads after 14 days

Contact Tags & Segments

Tag every lead by interest area, source, location, product, or any custom label. Segments update automatically as the chatbot gathers information. Use tags to filter your pipeline, send targeted broadcasts to specific segments, or trigger different follow-up sequences based on lead type.

  • Unlimited tags per contact with colour coding
  • Auto-tagging from chatbot responses and button taps
  • Segment-based broadcast campaigns to any subset
  • Tag-based routing to the right sales agent

CRM Integrations

Sync your WhatsApp CRM with HubSpot, Salesforce, or Google Sheets in real time via webhook. Every lead created or updated on WhatsApp is mirrored in your existing CRM automatically — no double entry, no data gaps, no nightly batch jobs. Bi-directional sync available on request.

  • HubSpot and Salesforce native integration
  • Google Sheets sync for lightweight reporting
  • Outbound webhook to any tool that accepts POST
  • Real-time — data lands in your CRM in under 2 seconds
How It Works

From First Message to Closed Deal — Automatically

Four steps from inbound message to qualified, followed-up lead — with zero manual admin.

Instant
01

Lead Messages You

A prospect messages your WhatsApp business number. The contact is instantly created in the CRM with their name, number, and first message. No manual entry. The pipeline stage is set to "New Lead" automatically.

Seconds
02

Auto-Captured in CRM

The full conversation is logged against the contact in real time. Every message they send — including images, voice notes, and documents — is stored in the CRM and visible to any agent who opens the contact.

< 2 min
03

Chatbot Qualifies & Updates Fields

The AI chatbot sends an interactive button flow to qualify the lead — asking budget, timeline, and product interest. Each button tap updates a custom field in the CRM and moves the lead to "Qualified". No agent needed.

Ongoing
04

Team Follows Up with Full Context

The lead is assigned to the right agent with all context — budget, interest, stage, and full message history. Auto follow-up sequences fire on Day 1, 3, and 7. The agent only steps in when the lead is warm and ready.

Comparison

Traditional CRM vs WhatsApp CRM

The gap between a WhatsApp-native CRM and a generic one isn't just convenience — it's data quality, speed, and revenue.

AspectTraditional CRMWhatsApp CRM
WhatsApp nativeNo — separate tool, copy-paste requiredYes — conversations live inside the CRM
Setup timeDays to weeks of configurationLive in under 48 hours with BetaXLab
Data entryManual — agents type or paste after every callAutomatic — chatbot fills fields on every tap
Response speedHours — agent must check CRM then WhatsAppSeconds — chatbot responds instantly 24/7
Follow-up automationReminders — still requires human to send messageFully automated sequences on day 1, 3, 7
Conversation historyMissing or incomplete — relies on agent notes100% logged — every message, automatically
Mobile experiencePoor — CRM apps not WhatsApp-optimisedNative — team uses WhatsApp as the interface
Use Cases

Who Uses the WhatsApp CRM?

Sales Teams

SaaS and B2B sales teams use the pipeline to track deals from discovery to close. Every WhatsApp touch point is logged, follow-ups fire automatically, and managers can see the entire funnel — by agent, by stage, and by revenue — in real time.

  • Visual deal pipeline per agent
  • Auto follow-up on every stage
  • Manager pipeline overview
  • Stage-based coaching triggers

Real Estate Agents

Real estate agents handle hundreds of property enquiries per week. The WhatsApp CRM qualifies each lead's budget, BHK preference, and location in seconds, assigns them to the right property consultant, and triggers follow-ups with property brochures and site visit reminders automatically.

  • Qualify budget, BHK, area via chatbot
  • Assign to property consultant by location
  • Auto site-visit reminder sequence
  • Tag by project interest for broadcast

Marketing Agencies

Marketing agencies managing WhatsApp campaigns for multiple clients use BetaXLab's CRM to track leads from every campaign source, attribute conversions, and run client reports. Separate pipelines per client, shared inbox per brand, and campaign-level analytics in one dashboard.

  • Multi-client pipeline management
  • Campaign source attribution per lead
  • Client-specific agent assignment
  • Broadcast from CRM segments
BetaXLab WhatsApp CRM software — business pipeline and lead management dashboard

Real-time pipeline update on every interaction

Stage change · Follow-up trigger · CRM sync

Dashboard

Your Entire Sales Pipeline in One View

The BetaXLab CRM dashboard gives managers a real-time view of every lead, every stage, and every agent's performance. Filter by date, stage, agent, or tag to get the exact view you need. No spreadsheets, no manual reports.

Live Kanban pipeline with drag-to-update stage
Per-agent performance: leads handled, conversion rate
Daily new leads, replies, and follow-ups sent
Revenue by stage and forecasted close value
One-click export to CSV for external reporting
Try the CRM Free

Close More Deals Without More Admin

BetaXLab's WhatsApp CRM sets up your pipeline, follow-up sequences, and CRM integrations in 48 hours. Your team closes deals — the CRM does the admin.

Start Free — 14 Days Book a Demo
FAQs

Frequently Asked Questions

Everything you need to know about BetaXLab's WhatsApp CRM.

Q

What is a WhatsApp CRM?

A WhatsApp CRM is a customer relationship management system built specifically for WhatsApp conversations. Unlike traditional CRMs that require data to be entered manually, a WhatsApp CRM automatically captures every inbound message, logs the full conversation history, and tracks leads through a sales pipeline — all without your team switching between apps. BetaXLab's WhatsApp CRM gives every contact a 360° view: their messages, stage, custom fields, tags, and follow-up schedule, all in one place.

Q

How is WhatsApp CRM different from a regular CRM?

A regular CRM like HubSpot or Salesforce requires your team to manually log calls, paste in messages, and update fields after every interaction. A WhatsApp CRM captures all of that automatically — every message is logged, every button tap updates a field, and leads move through the pipeline in real time. The key difference is zero data entry. Your sales team sees the full context the moment they open a contact, without having done any manual work to get it there.

Q

Can I manage my entire sales pipeline on WhatsApp?

Yes. BetaXLab's WhatsApp CRM includes a visual Kanban-style pipeline with stages like New Lead, Contacted, Qualified, Demo Booked, Proposal Sent, and Won/Lost. When the chatbot qualifies a lead or an agent updates a stage, the contact card moves automatically. You can see your entire pipeline at a glance, filter by stage, assigned agent, or tag, and take actions directly from the pipeline view.

Q

How does auto follow-up work?

When a lead enters a specific pipeline stage — for example, "Demo Booked" — BetaXLab triggers an automated follow-up sequence. On Day 1, the lead receives a confirmation message. On Day 3, a reminder. On Day 7, a re-engagement if they haven't responded. Each message is a personalised WhatsApp template using the lead's name and any custom fields you set. The sequence fires automatically — your sales team never needs to remember to follow up again.

Q

Can multiple sales agents use the WhatsApp CRM?

Yes. BetaXLab supports multi-agent access to the shared WhatsApp CRM. You can assign leads to specific agents, set up routing rules (for example, all real estate leads go to Agent A, all education leads go to Agent B), and monitor each agent's pipeline performance from a manager dashboard. Agents see only their assigned leads; managers see all leads and team-level analytics.

Q

Does BetaXLab CRM integrate with HubSpot or Salesforce?

Yes. BetaXLab syncs with HubSpot, Salesforce, Freshworks, and Google Sheets via real-time webhooks. When a lead is created or updated in the WhatsApp CRM, a corresponding record is created or updated in your existing CRM automatically. This means your sales managers can continue using HubSpot for reporting while the WhatsApp-native interaction layer runs on BetaXLab — the two systems stay perfectly in sync.

Q

Can I see the full WhatsApp conversation history in the CRM?

Yes. Every WhatsApp message — inbound and outbound — is stored against the contact record forever. When an agent opens a contact in the CRM, they can scroll the full conversation history, including images, documents, and voice notes. This means any agent can pick up a conversation with full context, even if they've never spoken to that contact before. No more "let me check my chats" before a call.

Q

How do I segment leads in the WhatsApp CRM?

You can tag leads by any attribute — interest area, location, source (ad, organic, referral), budget range, product category, and more. Once tagged, you can filter your contact list or pipeline by any combination of tags. You can also trigger targeted broadcast campaigns to specific segments — for example, sending a property brochure only to leads tagged "Mumbai" and "3BHK".

Q

Is the WhatsApp CRM mobile-friendly?

Yes. BetaXLab's WhatsApp CRM is fully responsive and designed to be used on mobile. Sales agents in the field can check their pipeline, reply to leads, update stages, and send follow-ups from any smartphone browser — no app install required. Since the conversations happen on WhatsApp anyway, the CRM interface simply provides the context layer on top.

Q

How much does the WhatsApp CRM cost?

BetaXLab's WhatsApp CRM is included in all plans. Pricing starts at ₹599/month and includes pipeline management, full conversation history, auto follow-ups, contact tagging, and CRM integrations. A 14-day free trial is available with no credit card required. Message us on WhatsApp for a custom quote based on your team size and lead volume.

Explore More

Shared Team Inbox WhatsApp AI Chatbot Broadcast Campaign Drip Campaign Analytics Dashboard Ecommerce Automation CRM Integration Pricing

Ready to Manage Every Lead on WhatsApp?

BetaXLab sets up your WhatsApp CRM — pipeline, auto follow-ups, conversation history, and CRM integrations — in 48 hours. No code. No developers. Just a sales machine that runs itself.

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