Official WhatsApp Business API — Approved, Connected and Live in 48 Hours

The WhatsApp Business API is Meta’s official messaging platform for businesses that need to message customers at scale. It has no app of its own — it connects your verified business number to software like BetaXLab, so multiple agents, chatbots and automations can send and receive WhatsApp messages with full conversation records.

The free WhatsApp Business App runs on one phone, supports a handful of linked devices, and has no automation or CRM. The API supports unlimited agents on one number, template-based outbound messaging at scale, chatbots, integrations, analytics and green tick eligibility, but requires a platform like BetaXLab to use it.

Sign up with an official provider like BetaXLab, connect your Meta Business Account through Embedded Signup, choose a phone number that is not active on any WhatsApp app, verify it by OTP, submit a display name, and complete Meta Business Verification. With documents ready, most businesses are live within 48 hours.

Number and display name approval is usually same-day to 48 hours. Meta Business Verification typically takes one to five business days depending on document quality and your region. Delays almost always come from mismatched documents rather than from the review itself.

Not necessarily. You can use an existing number if you first delete its WhatsApp Business App or personal WhatsApp account, which removes the old chat history. Many businesses prefer a fresh number so their existing app account keeps running during the transition.

Meta generally requires a business registration document such as an incorporation or GST certificate, proof of address such as a utility bill or bank statement, and a working website carrying the same business name and contact details. All three must match your Meta Business Account name exactly.

There are two costs. Meta charges per template message for marketing, utility and authentication categories, priced by country, while service conversations started by the customer are free. BetaXLab charges a flat platform subscription on top, with Meta’s charges passed through at cost and itemised in your dashboard.

The API itself has no licence fee from Meta, and inbound customer-initiated service conversations are free. But you pay Meta per outbound template message, and you need a platform to actually use the API. BetaXLab offers a free trial so you can test the full workflow before committing.

Neither. BetaXLab charges a flat platform fee that includes unlimited agent logins. Meta’s per-message conversation charges pass through at cost with no markup, shown separately in your billing so you can reconcile them against Meta’s own reporting.

Both are official routes to the API. BetaXLab differentiates on three things: a built-in sales CRM with lead stages rather than contact lists alone, unlimited agents without per-seat pricing, and pre-submission checks on both API applications and message templates. Compare current plans on both sites before deciding.

Interakt leans commerce-first and Gallabox leans chatbot-first, and both are capable products. BetaXLab is built around the full sales lifecycle — API access, CRM pipeline, multi-agent inbox, automation and analytics in a single plan — which suits teams that want lead management and messaging in one system rather than two.

If broadcasting is genuinely all you need, several tools will serve you. If you also want the replies to those broadcasts to land in an assigned pipeline with follow-up automation, SLA escalation and revenue attribution, that end-to-end path is what BetaXLab is built for. Trial both against your actual campaign.

BetaXLab prepares and submits your Official Business Account (green tick) application through Meta Business Manager and helps assemble the notability evidence reviewers look for. Approval is Meta’s decision alone and is based on brand notability — no provider can guarantee it, and any that does is misleading you.

A template is a pre-approved message format used to start conversations outside the 24-hour customer service window. Meta reviews templates to prevent spam, checking category, wording, variables and opt-out language. BetaXLab pre-checks templates against the common rejection patterns before submission.

When a customer messages you, a 24-hour window opens in which you can reply freely with any message type at no conversation charge. After it closes, you must use an approved template to reach them again. Automations in BetaXLab respect this window automatically.

Meta assigns messaging limits in tiers, typically starting at 1,000 unique customers per rolling 24 hours and scaling to 10,000, 100,000 and unlimited as you send consistently with a good quality rating. Limits increase automatically; low quality ratings can pull them back down.

Yes. That is one of the main reasons businesses migrate. BetaXLab’s shared team inbox gives every agent their own login on one API number, with assignment rules, internal notes, role-based permissions and manager visibility, so nobody duplicates a reply or drops a conversation.

Yes. BetaXLab exposes REST APIs and webhooks for contacts, conversations, templates and message events, so you can sync leads to your CRM, push order events from your store, or trigger messages from your own backend, alongside the built-in CRM if you would rather not run two systems.

The number belongs to your Meta Business Account, not to the provider. You can migrate it to another Business Solution Provider through Meta’s official process and keep your display name, green tick status and quality rating. BetaXLab does not lock numbers or withhold migration.

Yes, within Meta’s rules. Marketing templates require prior opt-in from the customer, must be submitted under the Marketing category, and are billed per message. BetaXLab manages opt-in capture, opt-out handling and list segmentation so campaigns stay compliant and your quality rating stays healthy.