A WhatsApp Catalog is a built-in digital storefront inside WhatsApp Business. It lets businesses list products with images, prices and descriptions — and customers can browse, add to cart and checkout without ever leaving WhatsApp.
For Indian businesses, WhatsApp Catalog eliminates the need for a separate e-commerce website — your products live exactly where your customers already spend hours every day.
WhatsApp Catalog removes friction from the buying journey — no app downloads, no website logins, no cart abandonment from redirects.
Your entire product range inside WhatsApp — where 500M+ Indians already are.
Multiple images, price, SKU, and description for every product.
Group products into categories so customers find what they want faster.
Add, edit, or hide products instantly — no developer or website update needed.
Customers message you about a product without leaving the catalog.
Share your full catalog or any single product via a link to anyone on WhatsApp.
The entire purchase journey — from browsing to payment — happens inside a single WhatsApp chat. No friction, no drop-off.
Integrate WhatsApp Pay, UPI, credit/debit cards, or third-party payment gateways directly into your catalog checkout. Customers pay without ever opening a browser.
Any business that sells products or services can use WhatsApp Catalog to drive orders.
BetaXLab sets up your catalog, products, payments & automation — live in 48 hours.
Get Started on WhatsApp| Feature | Traditional Website | WhatsApp Catalog |
|---|---|---|
| Setup time | Weeks to months | ✓ 48 hours |
| Customer needs to | Visit website, create account | ✓ Just open WhatsApp |
| Message open rate | ~20% (email) | ✓ 98% (WhatsApp) |
| Cart abandonment | 70%+ (redirects) | ✓ Minimal (in-chat) |
| Product updates | Developer needed | ✓ Self-managed, instant |
| Customer support | Separate helpdesk | ✓ Same WhatsApp chat |
| Setup cost | High (hosting, dev) | ✓ Zero — built into API |
A digital product storefront built directly into WhatsApp Business. Customers browse, add to cart, and pay without leaving the app — no separate website needed.
Yes — browse, add to cart, checkout and pay entirely inside WhatsApp. Zero redirects to a browser or website.
Up to 500 per catalog via WhatsApp Business app. API businesses get unlimited products via automated data feed.
Yes. Connect WhatsApp Pay, UPI, or third-party gateways like Razorpay for secure in-chat payments.
Yes — eBooks, online courses, software licenses, memberships, and subscriptions are all supported.
WhatsApp reviews new catalogs in 24+ hours to verify compliance with the WhatsApp Commerce Policy.
Each product needs a unique title, at least one image, a price, and country of origin. Prohibited items include alcohol, tobacco, weapons, and adult content.
BetaXLab handles everything — product uploads, payment setup & automation flows. Start receiving orders in 48 hours.
Start Selling on WhatsApp
