Reach 10,000 Customers in One Click — 98% Will Open It.

A WhatsApp Broadcast is a one-to-many message sent from your WhatsApp Business number to a list of opted-in contacts simultaneously. Unlike a group message where everyone can see each other, a broadcast message is received privately by each recipient — as if it was sent personally to them. WhatsApp broadcasts have a 98% open rate, making them the most effective marketing channel available for businesses in India today.

Yes — when done through the official WhatsApp Business API with proper opt-in from recipients. WhatsApp broadcasting is completely legal in India under IT Act 2000 and TRAI regulations, provided that every contact on your broadcast list has explicitly opted in to receive messages from your business. BetaXLab ensures all broadcasts use Meta-approved message templates and honours opt-out requests instantly, keeping your business fully compliant.

In a WhatsApp group, all members can see each other and each other's replies — making it unsuitable for business-to-customer marketing. In a WhatsApp broadcast, the message is delivered privately to each contact, and replies come back to you as individual conversations. Recipients cannot see who else received the message. Broadcasts feel personal to the recipient, which is why they drive 4× higher click rates than email newsletters.

Using the official WhatsApp Business API through BetaXLab, there is no fixed limit on the number of contacts per broadcast. You can send to hundreds, thousands, or tens of thousands of contacts in a single campaign, subject to your Meta messaging tier. BetaXLab handles tier upgrades automatically as your message volume grows, so you never have to worry about hitting a wall mid-campaign.

Yes. WhatsApp requires explicit opt-in from every contact before you can send them a broadcast message. Opt-in can be collected via your website form, at checkout, on a landing page, via a WhatsApp chat initiation link, or verbally (with a record). BetaXLab provides opt-in collection widgets and tracks consent per contact so you are always compliant. Broadcasting to contacts without opt-in risks your WhatsApp Business account being suspended.

You can send text messages, image messages, video messages, PDF/document messages, interactive button messages (up to 3 quick-reply buttons), CTA URL messages (one-tap to a link), and catalogue messages — all via the WhatsApp Business API. All broadcast messages must use a Meta-approved message template. BetaXLab manages template submission, approval tracking, and reuse so you can focus on the content.

A WhatsApp message template is a pre-approved message format submitted to Meta before use. Templates must follow WhatsApp Business Policy — they cannot be purely promotional without value, and must include opt-out instructions. BetaXLab guides you through writing compliant templates, submits them to Meta on your behalf, and typically gets approval within 1–4 hours. Approved templates can be reused across unlimited broadcasts.

Yes. BetaXLab supports dynamic variables in broadcast templates — {{first_name}}, {{order_id}}, {{product_name}}, {{amount}}, or any custom field from your contact list. Every recipient receives a personalised version of the message with their own details filled in. Personalised messages deliver significantly higher open rates and reply rates than generic blasts.

Yes. BetaXLab has a built-in scheduler that lets you set the exact date and time for your broadcast to fire. Schedule a Diwali campaign a week in advance, set flash sale alerts for 9 AM, or time a re-engagement broadcast for Tuesday afternoon when open rates are highest. Once scheduled, the broadcast fires automatically — no one needs to be online to send it.

BetaXLab's broadcast campaign feature is included in all plans starting at ₹599/month. WhatsApp also charges a per-conversation fee based on your message volume and country — BetaXLab provides full transparency on these Meta charges in your dashboard. A 14-day free trial is available with no credit card required. Message us to get a cost estimate based on your list size.