Company Overview
This Bengaluru-based real estate advisory team specializes in premium apartments, villa plots, and investment properties across Whitefield, Sarjapur Road, Devanahalli, and North Bengaluru.
The company generates leads through Facebook ads, property portals, Google campaigns, and channel partner referrals.
The Challenge
The real estate team was receiving 300–400 leads per month, but follow-up quality was inconsistent. Enquiries came in from multiple sources, then moved to individual WhatsApp chats where tracking became almost impossible.
Sales managers could not see which leads were contacted, which site visits were scheduled, or which prospects needed follow-up. Agents were spending too much time answering repetitive questions about pricing, location, floor plans, RERA status, loan options, and possession timelines.
The biggest issue was speed. In real estate, a delayed response often means the lead has already spoken to another broker.
BetaXLab Solution
The team adopted BetaXLab’s WhatsApp Business API platform with Shared Inbox, CRM, AI Chatbot, Automation Flows, lead assignment, and Broadcast Campaigns.
Every new lead from ads and portals was automatically pushed into the CRM and assigned to the right sales executive. The AI Chatbot qualified leads by asking budget, preferred location, property type, possession preference, and buying timeline.
Automation Flows sent brochures, location maps, project videos, site visit reminders, and follow-up messages. Broadcast Campaigns helped the team promote new launches, price revisions, weekend site visit drives, and limited inventory updates.
Implementation
The implementation took 14 days with a 9-member team: 7 sales executives, 1 marketing manager, and 1 sales head.
BetaXLab configured lead stages such as “New Lead,” “Qualified,” “Site Visit Scheduled,” “Negotiation,” and “Booking Done.” The team also created separate automation journeys for first-time homebuyers, investors, and villa plot enquiries.
Results
In the first 90 days, the team improved lead-to-site-visit conversion from 11% to 23%. Average first response time reduced from 45 minutes to under 2 minutes.
The team managed over 1,100 leads without increasing headcount. Missed follow-ups dropped by 64%, and sales executives saved nearly 18 hours per week on repetitive communication.
Most importantly, the company attributed ₹3.8 crore in closed property value to WhatsApp-led follow-ups and automation-assisted nurturing.
“We were spending heavily on ads, but leads were leaking after the first conversation. BetaXLab helped us respond instantly, qualify buyers properly, and keep every follow-up visible. For real estate sales, that discipline directly affects revenue.”
For real estate teams, faster WhatsApp follow-ups and structured lead tracking turn enquiry volume into booked site visits and closed deals.